Saturday, April 2, 2011

Google refuses to rule out face recognition technology despite privacy rows

Google has refused to rule out extending controversial facial recognition technology, despite being hit by a storm of complaints over privacy.   The internet search giant already offers one facial recognition feature through its Picasa photo software, which scans your pictures and suggests matches with other pictures that may include the same people.
Google's CEO Eric Schmidt would not rule out a further roll-out, saying: 'It is important that we continue to innovate.'

However, he said the decision to introduce facial recognition on a wider basis would not be taken lightly.
'Facial recognition is a good example… anything we did in that area would be highly, highly planned, discussed and reviewed,' he told the Financial Times.
With facial recognition a face is detected and tagged by the user. It is then rotated so that the eyes are level and scaled to a uniform size and compared with all the other pictures on the user's database. The system then displays any close matches.

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